{
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Esperti Ecommerce — https://espertiecommerce.com/statistiche/",
    "source": "https://espertiecommerce.com/statistiche/",
    "computedBy": "content-hub stats-dataset",
    "kind": "serp",
    "network": "shopify",
    "site": "espertiecommerce.com",
    "computedAt": "2026-09-24T17:59:45.082Z",
    "retrievedAt": "2026-09-24",
    "lang": "it-IT",
    "queries": 29,
    "perQuery": 10,
    "n": 262,
    "nFetched": 256,
    "nBlocked": 6,
    "nUnknown": 0,
    "yearInTitlePct": 19,
    "currentYearInTitlePct": 16,
    "pricesShownPct": 54,
    "visibleDatePct": 30,
    "comparisonTablePct": 13,
    "faqPct": 6,
    "wordCount": {
        "n": 256,
        "median": 2477,
        "q1": 1503,
        "q3": 3254,
        "min": 77,
        "max": 24569
    },
    "pageType": {
        "guide": {
            "n": 148,
            "pct": 58
        },
        "listicle": {
            "n": 38,
            "pct": 15
        },
        "product": {
            "n": 20,
            "pct": 8
        },
        "other": {
            "n": 17,
            "pct": 7
        },
        "forum": {
            "n": 12,
            "pct": 5
        },
        "news": {
            "n": 10,
            "pct": 4
        },
        "study": {
            "n": 8,
            "pct": 3
        },
        "category": {
            "n": 2,
            "pct": 1
        },
        "tool": {
            "n": 1,
            "pct": 0
        }
    },
    "domainType": {
        "brand": {
            "n": 156,
            "pct": 61
        },
        "blog": {
            "n": 31,
            "pct": 12
        },
        "media": {
            "n": 27,
            "pct": 11
        },
        "institution": {
            "n": 16,
            "pct": 6
        },
        "forum": {
            "n": 12,
            "pct": 5
        },
        "other": {
            "n": 10,
            "pct": 4
        },
        "marketplace": {
            "n": 3,
            "pct": 1
        },
        "retailer": {
            "n": 1,
            "pct": 0
        }
    },
    "distinctDomains": 103,
    "topDomains": [
        {
            "domain": "shopify.com",
            "n": 53
        },
        {
            "domain": "help.shopify.com",
            "n": 28
        },
        {
            "domain": "youtube.com",
            "n": 14
        },
        {
            "domain": "reddit.com",
            "n": 9
        },
        {
            "domain": "cristianiovino.com",
            "n": 6
        },
        {
            "domain": "blog.smart-dato.com",
            "n": 6
        },
        {
            "domain": "shippypro.com",
            "n": 4
        },
        {
            "domain": "osservatori.net",
            "n": 4
        },
        {
            "domain": "sintra.eu",
            "n": 4
        },
        {
            "domain": "brainpull.com",
            "n": 4
        }
    ],
    "byQuery": [
        {
            "query": "statistiche shopify 2026",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 67,
            "pricesShownPct": 78,
            "medianWords": 4300,
            "topPageType": "listicle",
            "distinctDomains": 6
        },
        {
            "query": "statistiche shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 30,
            "pricesShownPct": 70,
            "medianWords": 3268,
            "topPageType": "listicle",
            "distinctDomains": 8
        },
        {
            "query": "ecommerce statistics Italia 2026",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 56,
            "pricesShownPct": 22,
            "medianWords": 2593,
            "topPageType": "study",
            "distinctDomains": 9
        },
        {
            "query": "trend ecommerce 2026",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 100,
            "pricesShownPct": 50,
            "medianWords": 2320,
            "topPageType": "listicle",
            "distinctDomains": 8
        },
        {
            "query": "quanti negozi online ci sono in Italia",
            "n": 9,
            "nFetched": 8,
            "yearInTitlePct": 22,
            "pricesShownPct": 0,
            "medianWords": 1511,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "statistiche acquisti online Italia",
            "n": 9,
            "nFetched": 8,
            "yearInTitlePct": 22,
            "pricesShownPct": 0,
            "medianWords": 1949,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "tasso di conversione ecommerce medio",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 33,
            "pricesShownPct": 44,
            "medianWords": 2465,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "quanti negozi shopify ci sono",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 30,
            "pricesShownPct": 70,
            "medianWords": 3153,
            "topPageType": "listicle",
            "distinctDomains": 8
        },
        {
            "query": "shopify Italia",
            "n": 10,
            "nFetched": 8,
            "yearInTitlePct": 10,
            "pricesShownPct": 75,
            "medianWords": 2197,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "a cosa serve shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 10,
            "pricesShownPct": 70,
            "medianWords": 2270,
            "topPageType": "guide",
            "distinctDomains": 7
        },
        {
            "query": "annullare abbonamento shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 10,
            "pricesShownPct": 10,
            "medianWords": 1011,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "caricare prodotti shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 10,
            "medianWords": 1291,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "come usare shopify",
            "n": 7,
            "nFetched": 7,
            "yearInTitlePct": 0,
            "pricesShownPct": 57,
            "medianWords": 3161,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "commissioni shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 70,
            "medianWords": 1980,
            "topPageType": "guide",
            "distinctDomains": 5
        },
        {
            "query": "cosa vendere su shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 20,
            "pricesShownPct": 70,
            "medianWords": 3201,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "cose shopify",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 25,
            "pricesShownPct": 88,
            "medianWords": 2552,
            "topPageType": "guide",
            "distinctDomains": 5
        },
        {
            "query": "costo app shopify",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 11,
            "pricesShownPct": 100,
            "medianWords": 2735,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "creare negozio shopify italia",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 0,
            "pricesShownPct": 90,
            "medianWords": 2872,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "iva vendite online",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 10,
            "pricesShownPct": 60,
            "medianWords": 2522,
            "topPageType": "guide",
            "distinctDomains": 10
        },
        {
            "query": "metodi di pagamento shopify",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 10,
            "pricesShownPct": 50,
            "medianWords": 1289,
            "topPageType": "guide",
            "distinctDomains": 4
        },
        {
            "query": "obblighi negozio online italia",
            "n": 9,
            "nFetched": 9,
            "yearInTitlePct": 0,
            "pricesShownPct": 22,
            "medianWords": 2488,
            "topPageType": "guide",
            "distinctDomains": 9
        },
        {
            "query": "partita iva vendere online",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 0,
            "pricesShownPct": 63,
            "medianWords": 2812,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "piani shopify a confronto",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 38,
            "pricesShownPct": 88,
            "medianWords": 2687,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "quanto costa shopify al mese",
            "n": 7,
            "nFetched": 7,
            "yearInTitlePct": 29,
            "pricesShownPct": 86,
            "medianWords": 2639,
            "topPageType": "guide",
            "distinctDomains": 7
        },
        {
            "query": "san valentino shopify",
            "n": 9,
            "nFetched": 8,
            "yearInTitlePct": 0,
            "pricesShownPct": 38,
            "medianWords": 1642,
            "topPageType": "listicle",
            "distinctDomains": 8
        },
        {
            "query": "shopify come funziona",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 0,
            "pricesShownPct": 50,
            "medianWords": 2700,
            "topPageType": "guide",
            "distinctDomains": 6
        },
        {
            "query": "shopify payments italia",
            "n": 10,
            "nFetched": 10,
            "yearInTitlePct": 20,
            "pricesShownPct": 30,
            "medianWords": 1019,
            "topPageType": "guide",
            "distinctDomains": 3
        },
        {
            "query": "shopify recensioni",
            "n": 8,
            "nFetched": 7,
            "yearInTitlePct": 0,
            "pricesShownPct": 57,
            "medianWords": 4100,
            "topPageType": "guide",
            "distinctDomains": 8
        },
        {
            "query": "shopify senza partita iva",
            "n": 8,
            "nFetched": 8,
            "yearInTitlePct": 13,
            "pricesShownPct": 38,
            "medianWords": 2566,
            "topPageType": "guide",
            "distinctDomains": 8
        }
    ],
    "method": "Page-one results (10 per query) for 29 queries fetched on 2026-09-24 through the hub search layer; each page classified by type and measured (word count, year in title, prices shown, visible date). Blocked/unknown fetches are excluded from page-level rates."
}